Displaying Video Thumbnails in SMS Campaigns
1. Understand Thumbnail Variability:
Different devices and carriers handle video thumbnails differently. Apple devices on major carriers generally display thumbnails better than Android phones or pre-paid carriers.
Optimize Your SMS Copy:
Write Adaptively: Create SMS content that works effectively whether a thumbnail is displayed or not.
Include Clear Call-to-Action: Ensure the message is compelling even if the thumbnail does not appear.
Why? This approach ensures your SMS campaign remains engaging and effective across various devices and carriers.
Test Your SMS:
Send Test Messages: Check how your SMS appears on different devices and carriers.
Adjust as Needed: Modify your copy based on test results to maximize impact.
Why? Testing helps identify how your message will be received and allows for adjustments to improve performance.
By following these steps, you can ensure your video SMS campaigns are effective and engaging, regardless of thumbnail display issues.