All Collections
General
How to Use Email Personalization Text Tokens
How to Use Email Personalization Text Tokens

Personalization text allows you to place tokens from contact data.

Ruben avatar
Written by Ruben
Updated over a week ago

The variable after the | is a fallback option in the event that the personalization data does not exist. For example, {{first-name|Hi}} would include the first name of the recipient if present, otherwise it will display "Hi". (e.g. John, check out my video vs. Hi, check out my video)

Did this answer your question?